GasWorksWeb Articles
The articles on GasworksWeb have been written for two purposes. To promote the type of work we do,
and also to act as a reference for anyone interested in Web Design, Web Marketing, SEO, Web Development or programmming concepts.
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- The belief that an expensive-looking website on the internet will draw traffic by its own merits is less commonly accepted these days. Most savvy businesses have
accepted the fact that without online advertising, external links, or good search engine rankings, a website will be denied online business opportunities simply because
potential customers will be unable to find the site. The process of Search Engine Optimisation aims to place the website as high as possible in the list of search engine
results for relevant search terms. The good news about SEO is that it is not simply a result of luck or gained only through spending large amounts of money on SEO companies.
There are steps that can be taken to improve SEO during and after the design process of the website. SEO gives its best results through regular site monitoring and the act
of updating keywords and site content... More on SEO
- The term Web 2.0 is a reference to a more modern approach that is currently being adopted in web design. Web 2.0 refers not only to a trend in web design, but also
to the advancement of technology and accessibility of data available in many websites that encapsulate Web 2.0. While the layout design has, in many cases, become
more simple and subtle, user interfaces have adapted to the mobility of data thanks to technologies such as web services and RSS. Other technologies offer the user a
more vivid and prompt internet experience thanks to development tools and technologies such as AJAX, Mootools, jQuery, and Rich Internet Applications. Web 2.0 is
geared towards simplicity, rather than overly-exotic design craftsmanship. Whilst Web 1.0 was more simply about reading information, Web 2.0 is more about social
networking and user interaction with sites... More on Web 2.0
- It can be argued that a throrough understanding of programming is needed to produce a good web application, and yet, from the point of view of the ultimate critics,
the users of the software themselves, one point remains vital: Does the application perform as I expect it too?
User Interface design concerns itself with the experience and the way in which a user interacts with a product - in this case with the software which may reside within a web page.
UI design works when the software produces the expected results, and does so in an intuitive manner. One of the reasons that so many UI devices look similar, or adopt the same
user control and layout, is because people have become used to interacting with software via a common mode of operation, or through the same mental model... More on UI Design
- Web design should take into account the same principles and elements that are common to other design disciplines such as lithography, typography, photography,
painting and illustration. Some of these principles are outlined below:
Balance is implied in the beholder judging the objects within the design in regards to their visual weight or equilibrium in comparison with the other objects within the design.
Symmetrical balance, or formal balance, is achieved when the objects within the design are displayed evenly on either side of a horizontal, or vertical axis. In other words,
arranging elements of a design so that no one section of the canvas appears to draw the main focus. A large light shape can be balanced by a smaller dark shape in the opposite
pane of a canvas divided in two... More on Design Fundamentals
- Design and content, or data, have become further separated recently so that different presentation formats can be adopted as containers for the same data. Content is
updated more frequently, and the visitors are encouraged to contribute to the site. Social bookmarking, blogging, and Content Management Systems have flourished in
popularity and allowed users a more elaborate level of interaction with the web.
The most important element of good web design is to enable a clear channel of communication between the business, as a website, and the consumer, or the person browsing
the site in question... More on Web Content
- Rapid Application Development is a (software) development methodology that focuses on producing systems faster and with a higher standard of quality. Although RAD is a
concept that can be used as an approach to other types of development, it is primarily used in software development, including web applications.
The technique of prototyping is employed to render the business model, and is used to verify the requirements of the system. The use of prototyping ensures that the client can
review the work done by the development team sooner compared to older approaches in software development, and their input can be taken into account during the following
reiteration. This means that changes in system requirements or design are clarified and taken into account at an early stage of development saving both time and money... More on RAD